" We’re all pretty sick of the ’90s at this point—from runway trends to shitty sitcom revivals, everything that was popular in 1994 has come back in 2017, except worse. And that’s because most things you liked as a teenager, by the time you’re almost 30, actually suck. Of course, there are a few exceptions to the rule: The Olsen Twins, Nirvana and Brashy Studios—though the latter wasn’t born in the ’90s, nor is it a slimy knockoff. Instead, the Los Angeles brand takes all of our favorite elements from the era (oversized hoodies, crop tops, rave gear and patent leather), and reinterprets them for a post-apocalyptic future. Inspired by the past, but never stuck in it, Stockholm-born brothers, Jacob Hägg and Axel Hägg, combine subculture aesthetics with everything they find on the darkest corners of the web, creating retro-futuristic streetwear that’s both dissident and paranoid. It’s that marriage of pre-internet styles with a technology-based edge (not to mention it’s decidedly Trumpian cynicism) that makes Brashy Studios super ’90s, but distinctly now—oh, and really cool. "
Alexandra Weiss, freelance writer for Interview Magazine, DAZED, i-D, PAPER Magazine, BULLETT, Oyster Magazine, Office Magazine